You can create custom actions which will trigger a webhook with a custom event type and payload based on the selected action type, such as releases, tracks, or external_users.
To create a custom action, go to the Integrations page in the Settings section of your account. Click Add action and set the type, event, and a descriptor of the action you want to create. When a custom action is triggered, a webhook will be sent to all the webhooks that you have set up in your organization.